ABOUT

I'm Flo, a full-time uni student and aspiring music industry professional. I've created this blog with the hope of connecting with like-minded individuals and promoting emerging talent. I have previously worked in content creation, focusing mostly on TikTok. As a result of this role, I stay constantly updated on the latest trends and am always discovering new music.

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Music has been a significant source of solace for me during some of the toughest moments in my life. In the summer of 2021, my older brother passed away, and during that challenging time, I found great comfort in music. I immersed myself in the works of artists who wrote about grief and the raw human experience, from Joni Mitchell to Loyle Carner.

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Being able to relate to artists who may share little likeness to yourself is a unique quality that only music possesses. Furthermore, music has the incredible ability to transport us through time. Whether it's listening to a breakup album or hearing a song your mum used to play in the car on the way to school, music has a powerful way of evoking memories and emotions.

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